City of
COURSE SYLLABUS
in
BA 206
(Business Policy)
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COURSE NUMBER |
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BA 206 |
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COURSE TITLE |
: |
Business Policy |
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CREDIT UNIT |
: |
3 units |
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COURSE DESCRIPTION |
: |
This course deals with significant concepts and principles of business policy and management. |
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GENERAL OBJECTIVES |
: |
a. Acquire
the basic knowledge of business policy and management; b. Describe
the profile of the Philippine management; c. Apply the theories and business principles with the context of realistic Asian business situations. |
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COURSE
CONTENT: |
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1. Introduction: The Nature and
Aims of Business 2. The Role of Top Management 3. Analyzing the External
Environment 4. Industry and Competitive
Analysis 5. Analyzing the Internal
Environment Long-Range Objectives 6. Key Aspects of Corporate
Organization, Operating Policies and Control 7. Case Study |
ASSESSMENT
/ EVALUATION:
Official Examinations
Quizzes
Case Study
Research Work
Oral Recitation
REFERENCES:
Nuttall, Chris J. Business and the European union.
London: Nelson Thornes, c2003.
Co, Edna A. Management of Policy Formulation: the
generics act of 1988. Quezon City
The
Philippine banking sector. Manila: Ibon Books, c2003.
Co, Edna Estifinia A.
Management of policy formation: the generics act of 1988 Quezon
City: UP National College, c2002.
Eldon, Berstein H. Annual Edition Strategic Management 5th ed. Guilford. Conn. McGraw-Hill, 2001.
Macmillan, Hugh. Strategic Management: Process, Content and Implementation. New York: Oxford University Press, 2000.
Ebert, Ronald
J. Business
essentials. New
Jersey: Prentice-Hall, c2000 .
Heinecke, William. The entrepreneur: twenty-one
golden rules for the global business manager. Singapore: John Wiley & Sons,
c2000.
Castañeda, Catalino. Comprehensive review of business law. Manila: Rex Book Store, c2000.